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ARRIVE ALIVE…
Drawing on guidance from the Arrive Alive road safety initiative in South Africa and broader trauma care principles, effective identification becomes especially vital when a patient is unconscious, alone, or otherwise unable to communicate.
The Importance of the First Hour After a Road Crash – The “Golden Hour”
The “golden hour” refers to the approximately 60 minutes following a severe traumatic injury during which prompt medical intervention offers the highest chance of survival and reduced long-term disability. The concept was popularised by Dr R. Adams Cowley, who observed that critically injured patients have a limited window before irreversible physiological damage sets in. As Cowley noted, a person might not die immediately, but irreversible harm can occur within that first hour, leading to…
