naamsa Releases October New Vehicle Sales Stats

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South Africa’s new vehicle market recorded continued growth in October 2026, despite persistent cost-of-living pressures affecting consumers. Aggregate domestic sales reached 61,890 units in October 2026, representing a 5,839 unit, or 10,4% increase compared with the 56,051 units sold during October 2025. Export sales surprised on the upside, reaching 38,117 units and reflecting a 6.3% increase compared with the corresponding month last year.

Of the total reported industry sales of 61,890 vehicles, an estimated 48,234 units, or 78,0% represented dealer sales, 16,5% sales to the vehicle rental industry, 3,3% to government purchases, and 2,2% to corporate fleet sales.

The October 2026 new passenger car market registered 45,084 units, reflecting an increase of 5,380 units, or 13,6% compared to the 39,704 units sold in October 2025. The car rental industry accounted for a sound 21,4% of new passenger vehicle sales during the month.

Domestic sales of new light commercial vehicles,…

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